The Spring/Summer 2024 Ready-to-Wear Collection Honors the Brand’s Heritage
“From the Mediterranean island of Vivara to the ancient streets of Rome, the iconic Pucci print is revived in the Eternal City,” said the brand on their website. Emilio Pucci’s ‘Very Vivara’ Spring/Summer 2024 runway was recently presented.The Pucci brand’s energy, showcased through organic and geometric shapes and colors, resembles the movement of water and the sky.
Since 1965, the Vivara print has symbolized Emilio Pucci’s love for the Mediterranean Sea and a special island near Capri. In Camille Miceli’s second fashion show, Vivara received a fresh look inspired by a trip to Rome and a historic building called Palazzo Altemps, where the runway was set.In this show, Vivara and other classic prints returned with bold, modern, and sensual styles.
They blend old and new ideas to make Pucci’s designs stand out, from city outfits to beachwear. Three prints stood out this season: Cigni, resembling the graceful curve of a swan’s neck; Bersaglio, featuring lively patterns; and Chiave, adding a Pucci twist to classic stripes.
Photo Credit: Courtesy of Emilio Pucci
Photo Credit: Courtesy of Emilio Pucci
Some new touches include larger patterns on denim and sea-inspired motifs such as Pesci and Iride. The colors extend beyond blue and green to include aquatic neutral tones, vivid spectrums, poetic pastels, and luscious florals.
The clothes are perfect for summer, featuring silk dresses, fun beachwear with fringe accents, oversized blazers, and jumpsuits. Embellishments abound, from all-over sequin embroidery to leather accents and chain details.
Photo Credit: Courtesy of Emilio Pucci
Men’s clothes also follow these themes, with eye-catching jackets and relaxed shirts. The finale showcases hooded dresses and caftans, their dramatic volumes serving as the perfect canvas for Vivara’s timeless allure.
Footwear introduces new craftsmanship, with sandals inspired by Marmo’s lines and adorned with leather leaves. Bags and accessories range from elegant leather pieces with Pucci scarf detailing to chain bags in Iride-patterned nylon and raffia top-flap bags.