The French brand takes over the popular café and brasserie La Renaissance and Indie Beach Club
If we are talking about summer, we are talking about Jacquemus. The French label, led by Simon Porte Jacquemus, has arrived at the well-known café and brasserie La Renaissance, as well as at the Indie Beach Club in Saint Tropez.
Jacquemus’ stripes are all over the decoration at La Renaissance, showcasing the brand’s spring collection and pétanque sets brought to the French Riviera. A Jacquemus pop-up store will also be open throughout the summer.
Sunbeds, umbrellas, chairs, and upholsteries are covered in Jacquemus stripes. The food and beverage menus have been updated, signed by Chef Ella Affalo, while the café menu was developed by Chef Ana Maria Cadena.
Photo credit: Yoann and Marco
La Renaissance offers exclusive merchandise by Jacquemus, available only on-site: beach rackets, dominos, card games, travel mugs, magnets, and postcards.
At Indie Beach Club, which Jacquemus transformed last year with vibrant yellow stripes, the iconic striped upholstery now extends to umbrellas and sunbeds. This year, the theme switches to green stripes for the 2024 season.
Visitors can also explore a mini boutique featuring selections from the Jacquemus spring collection right inside Indie Beach. Meanwhile, a temporary boutique has emerged on Avenue Foch, near Place des Lices.
Photo creditt: Yoann and Marco
This location will showcase the designer’s “Les Sculptures” collection, initially unveiled in the picturesque village of Saint-Paul-de-Vence in the South of France. Additionally, beachwear and accessories such as Le Tote Marcel, featuring the same signature stripes as seen in his Saint-Tropez takeover, will be available.