Blending Brazilian identity, craftsmanship, and social responsibility, the duo delivers a vibrant, hand-crafted collection at the Ipiranga Museum.
On the steps of the Ipiranga Museum, Gustavo Silvestre’s models resembled masterpieces.
In his tenth show for São Paulo Fashion Week, in collaboration with the social project Ponto Firme, which has been active for almost a decade under Gustavo’s leadership, the designer unveils one of his best and most cohesive collections.
The Ponto Firme project was founded in 2015 at the Adriano Marrey Prison in Guarulhos (SP), transforming fashion into a bridge between inmates and society. By bringing art, care, and knowledge into the penitentiary, the initiative has trained dozens of inmates, offering them a path to reintegration in a country with the third-largest incarceration rate in the world. Today, Ponto Firme has expanded to include other socially vulnerable groups, always aiming to develop potential and reduce inequalities.
For the N58 edition of São Paulo Fashion Week, Silvestre and Ponto Firme presented vibrant looks, full of Brazilian spirit and a carnival-like atmosphere. Crochet was reimagined using recycled sequin materials and Círculo’s Cordonê yarn, creating luxurious and vivid pieces.
All the work was done by hand, with some pieces requiring up to 500 hours of production. This dedication is evident as the models descended the stairs, drawing attention to the intricate patterns on the garments and textures that often resemble scales and feathers.
The show also featured notable figures on the runway, such as influencer Maya Massafera, TV host Isabella Fiorentino, and DJ and makeup artist Halessia.
