Bold Strap: Sexy Beyond Underwear

Bold Strap and K-Med Ignite São Paulo Fashion Week with a Sensual Fusion of Fashion and Sexual Wellness.

Bold Strap revisited its roots at São Paulo Fashion Week, closing the day with a showcase that stayed true to its provocative and fetishistic DNA while pushing the boundaries of sensual fashion. Known for its daring approach to lingerie, the brand introduced a collection that went beyond underwear, incorporating leather, latex, and tulle to deliver striking, bold looks.

Lingerie remained central, but the show also featured tulle nightgowns with ruffles, transparent layers, and a mix of textures, particularly in earthy brown tones. Latex mini dresses and tank tops, as well as cutouts and lacing, brought a daring edge to everyday pieces.

K-Med, a sexual wellness brand from Cimed, joined forces with Bold Strap for an innovative and unforgettable collaboration during the 58th edition of São Paulo Fashion Week on October 16. This partnership fused fashion with sexual care in a fresh, impactful way, blending bold runway presentations, dynamic set design, and sensual fashion statements.

The show, held at the Pavilhão das Culturas Brasileiras, attracted an audience of 600, with celebrity model Camila Queiroz leading the lineup. A striking element of the event was the incorporation of around 5,000 K-Med lubricant packages into the set, reflecting the brand’s focus on sensuality. The runway itself embodied K-Med’s brand identity and the spirit of Bold Strap’s new collection. The collaboration also saw the debut of two exclusive K-Med outfits, designed to celebrate sensuality and sexual wellness as key aspects of contemporary lifestyle, with accessories such as sex toys ingeniously integrated into the designs.