With the “Cabeça Feita” collection, Walério Araújo demonstrates a masterful flair for merging fashion with festivity.
From childhood memories to ’90s nightlife, the designer brings together irreverence and exuberance in an unforgettable show at São Paulo Fashion Week (SPFW).
As the audience settled in, flanked by Brazil’s iconic cartoon duo Mônica and Cebolinha, a buzz of anticipation filled the air. What could one expect next from a designer whose personality is as bold as his creations? Walério, known for his love of a good celebration, didn’t disappoint. This Sunday, he brought the house down by marrying the whimsy of a children’s party with the grit and glamour of São Paulo’s club scene, accompanied by special guest Maya Massafera and paying homage to his muse, the legendary Elke Maravilha.
The collection is a visual narrative of Walério’s personal journey, spanning from his early days reading comic books to his experiences in the ’90s fashion world, where glossy black and lacquered ensembles became the unofficial uniform of the era. It’s not just a collection; it’s a reflection of a life lived vibrantly, a bold fusion of past and present that refuses to be subdued.
Sculptural headpieces, outfits adorned with beloved cartoon prints, puffball silhouettes, and extravagant embellishments like feathers and fringes dominated the runway. Each piece exuded playfulness, yet remained meticulously crafted, showcasing Walério’s ability to blend fantasy with precision. The designer’s signature touch—a kaleidoscope of colors—made even the most dramatic looks feel light-hearted. Models strutted down the catwalk wearing oversized hats that obscured their faces, adding an air of mystery, while whimsical touches like bright pops of color and childlike details kept the atmosphere lively.
The 30 looks presented formed a vivid tapestry, each telling its own story while contributing to a cohesive whole. In Walério’s world, fashion is not just about fabric and form; it’s about creating a moment, capturing a feeling, and—above all—throwing a spectacular party.
The collection’s references extend beyond the obvious, with childhood symbols juxtaposed against edgier, adult themes. It is in this tension where the magic happens: familiar elements are reimagined with an avant-garde twist, paying homage to the past while boldly stepping into the future. It’s not just a nod to the ‘90s; it’s a declaration that the spirit of that era is still alive and kicking.
