In a world dominated by sleek minimalism and structured silhouettes, Chloé’s Fall 2025 collection emerged as a breath of fresh air—a poetic celebration of femininity, heritage, and effortless charm. Creative Director Chemena Kamali, now in her third season at the helm, has skillfully woven together elements of the brand’s storied past with her own distinct vision, producing a collection that feels both nostalgic and refreshingly modern.
The collection paid homage to Chloé’s signature bohemian spirit while introducing a newfound confidence. Billowy blouses with delicate ruffles, ethereal slip dresses, and romantic maxi skirts flowed down the runway, evoking an air of vintage elegance. These pieces, reminiscent of heirlooms passed down through generations, spoke to the brand’s enduring ethos of wearable luxury. Kamali’s designs felt deeply personal, as if each garment had a story to tell—one that could evolve over time with the women who wear them.
Kamali’s approach to fashion reflects an understanding of the fluidity of a woman’s wardrobe. “We are not always the same,” she noted backstage. “We have contradictions, different moods, and different layers.” This philosophy was evident in the collection’s diverse range, from delicate chiffon gowns to structured leather frock coats, all of which seamlessly coexisted.
Throughout its history, Chloé has embodied effortless sophistication, dressing women who embrace freedom and individuality. This season, Kamali honored that legacy by pulling from multiple eras, blending the fluid romance of the 1970s with the bold attitude of the early 2000s. The references were clear: vintage nightgowns transformed into modern-day slip dresses, Victorian-inspired jackets paired with slouchy trousers, and the return of the iconic Paddington Bag—lighter and more functional but still exuding the same allure that made it a must-have in the mid-aughts.
The front row reflected this interplay of past and present, with icons like Jerry Hall and Georgia May Jagger, both of whom have long been associated with Chloé’s cool-girl aesthetic. Their presence reinforced Kamali’s ability to bridge generations, ensuring that her designs resonate with both nostalgic fashion lovers and a new wave of style enthusiasts.
Despite the romantic softness that permeated the collection, there was an underlying strength woven into the designs. Broad belts with bold hardware, strong-shouldered blouses, and structured coats added an edge to the otherwise dreamy aesthetic. This juxtaposition of strength and softness echoed Kamali’s belief that dressing is a form of self-discovery—an ongoing exploration of contrasts, moods, and identities.
The color palette, predominantly neutral with touches of pastel blue, soft rose, and deep teal, further emphasized this delicate balance. While the muted hues reinforced the collection’s poetic sensibility, the incorporation of heavier materials like leather and faux fur suggested an underlying defiance—a subtle nod to the unpredictability of modern femininity.
Since taking over in 2023, Kamali has been credited with reviving the essence of the ‘Chloé girl’ while pushing the brand into a new era. Her designs are not about chasing fleeting trends but rather embracing a timeless, evolving wardrobe. She understands that fashion is not just about aesthetics—it’s about storytelling, memory, and identity. As the show came to a close under the domed roof of the Tennis Club de Paris, one thing was clear: Kamali’s Chloé is a celebration of individuality. In an era of rapid change and uncertainty, her collection serves as a reassuring reminder that true style is never about reinvention—it’s about evolution. And with this vision, the Chloé woman will continue to move forward, effortlessly chic and entirely her own.
