Miu Miu: Brand of the Year

BY Beatriz Leal

December 27, 2023

An Overview of Prada’s Little Sister’s Journey in 2023

Hands down – Miu Miu is the hottest and best brand of the year. It is the first fashion brand company on Lyst Index’s number in 2023 and you might know why. The brand ruled by Miuccia Prada is responsible for bringing back to fashion radar the ballet flats, miniskirts, panties, and pockets everywhere.

The Italian fashion brand company fall-winter runway presented cashmere cardigans, kitten heels, peep toes, and the newest must-have: Arcadie Bag. After Miu Miu’s fashion show, searches for cardigans increased 44%. Besides that, the fall campaign starring Mia Goth, Zhao Jinmai, Zaya Wade, Ethel Cain, Amelia Gray Hamli, Emma Corrin got closer to Gen Z when published on Tik Tok.

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Photo Credits: Getty Images

“Miu Miu’s Fall-Winter 2023 runway show took place in Paris, France, in February. Miuccia Prada claims that this collection focuses on the processes of observation and various perspectives.

‘Looking is a window to thinking. Technique and materialization can actively change how outfits are visually perceived, and how we understand them.’”

fashion brand company
Photo Credits: Getty Images
fashion brand company
Photo Credits: Getty Images
fashion brand company
Photo Credits: Getty Images
fashion brand company
Photo Credits: Getty Images
fashion brand company
Photo Credits: Getty Images
Photo Credits: Getty Images