Lyst has selected three labels to watch in 2024.
The Lyst Index not only showcases established fashion powerhouses but also highlights breakout brands we should pay attention to. This category shines a light on emerging players that are swiftly gaining traction, despite not yet securing a spot in the top 20 rankings. These smaller brands are carving out their unique place in the fashion world and are making a significant impact, which means there’s much to look forward to in the fashion industry.
According to the Lyst Index, Victoria Beckham, Ralph Lauren, and On are in the breakout brands category.
Victoria Beckham had searches increase by 68% in October due to the Beckham documentary on Netflix, along with the viral ‘My Dad Had a Rolls-Royce’ T-shirt. Worn by Kim Kardashian and Pamela Anderson, Victoria Beckham’s namesake brand launched its holiday collection and saw searches increase by 34% this quarter.
Victoria Beckham wearing the Rolls-Royce t-shirt
Photo Credit: Instagram/courtesy of Victoria Beckham
Ralph Lauren also appears in the Breakout Brands category, after presenting its first Artist in Residence collaboration. Worn by Taylor Swift, Ralph Lauren saw a 22% increase in searches in 2023, with the slim-fit polo t-shirt trending.
Photo Credit: Getty Images
Photo Credit: courtesy of Ralph Lauren
Last but not least, On is also classified as a Breakout Brand to watch. Zendaya appeared wearing On, which reported a 46.5% increase in net sales in the third quarter of 2023, and searches were up 592% in the last quarter of the year. The trending product was the On x Loewe sneaker.
On x Loewe sneaker
Photo credit: courtesy of On