Stepping into the Hôtel de Maisons in Paris for Loewe’s Fall 2025 showcase felt like wandering into an imaginative universe—a living gallery where fashion, art, memory, and craftsmanship seamlessly converged. In lieu of a traditional runway show, creative director Jonathan Anderson transformed the historic 18th-century residence into a whimsical labyrinth of ideas and inspiration, offering guests a multisensory journey through 17 intricately curated rooms.
Photo Credit: Courtesy of Loewe
Described as a “scrapbook of ideas,” the presentation was Anderson’s poetic homage to the past, present, and future of Loewe. It blended his latest menswear and womenswear creations with archive pieces, artworks from the Loewe collection, and contributions from artists who’ve long fueled his creative vision. Celebrities like Jamie Dornan, Úrsula Corberó, and Stéphane Bak mingled with editors and stylists, exploring this immersive installation, which once served as the home of Karl Lagerfeld.
Photo Credit: Courtesy of Loewe
Photo Credit: Courtesy of Loewe
From the moment guests entered, the setting was a spectacle: cartoon-like figures tumbled down stair railings, and Anthea Hamilton’s colossal leather pumpkin—first seen in a previous runway show—commanded attention in the foyer. Sculptures by Yoshihiro Suda and Zizipho Poswa added layers of sensory intrigue, while rooms brimmed with artful juxtapositions—spiky ceramics, delicate florals, and avant-garde garments echoing midcentury modernist influences.
The collection itself was a tactile and visual feast. Oversized leather jackets flared into sculptural silhouettes, fringed gowns shimmered with movement, and quirky accessories offered playful nods to Loewe’s surrealist leanings. Anderson toyed with proportions—minidresses bore inflated hoop skirts, leopard-trimmed coats exaggerated volume, and familiar accessories were reimagined with oversized padlocks or intricate crochet details. Every piece felt like a page torn from an imaginative diary—a personal memento reinterpreted in luxurious form.
Photo Credit: Courtesy of Loewe
Beyond its visual charm, the exhibition also served as a thoughtful reflection on craftsmanship. Several rooms spotlighted the skilled artisans behind Loewe’s most iconic creations, including the construction techniques of the Puzzle bag and intricate embroidery rooted in the traditions of the Spanish ateliers. A table displaying knitted textures invited guests to engage with the fabric firsthand—an experience rarely offered in fashion presentations.
Anderson’s enduring commitment to art and craft was evident throughout. His collaboration with the Josef and Anni Albers Foundation brought a new dimension to the collection, with color-blocked coats and accessories echoing Albers’ geometric studies. It was a tribute not just to form and function, but to the value of process and legacy—an ethos that has helped Anderson elevate Loewe from a heritage leather house into one of the most dynamic cultural players in luxury fashion today.
Photo Credit: Courtesy of Loewe
Photo Credit: Courtesy of Loewe
While Anderson was notably absent from the event, his fingerprints were everywhere. Each room, each mannequin, each sculptural form told a story—not only of fashion, but of Anderson’s own journey with Loewe. From his debut presentation in 2014 to this grand, immersive exhibition, there was a sense of artistic full-circle, a celebration of experimentation, emotion, and memory. With swirling rumors about his next career move, the Fall 2025 presentation felt almost like a retrospective—an affectionate glance back at a transformative era. Whether or not this marks Anderson’s final chapter at Loewe, one thing is certain: he has turned the brand into a vibrant canvas for bold ideas, intellectual playfulness, and timeless artistry.
Photo Credit: Courtesy of Loewe
