The Lyst Index has just released the three breakout brands
According to the Lyst Index recently released, brands such as Area, Wardrobe NYC, and Dries Van Noten deserve a little bit more of our attention.
Area is a New York-based brand that had a 37% increase in searches on the Lyst platform. Worn by Taylor Swift at the Super Bowl back in February, Area presented a 37% increase in searches for the brand this quarter.
Taylor wore the crystal embellished jeans, which became the trending product of the brand, scoring a 284% rise in the searches for the model.
The latest collection presented is the spring-summer 2024 ready-to-wear.
Photo credit: Getty Images
WARDROBE.NYC, also from the Big Apple, showcased the Release 15 Noir collection featuring strong structured silhouettes. Worn by A-list celebrities such as Dakota Johnson and Sydney Sweeney, WARDROBE.NYC experienced a 42% rise in searches this past quarter. The trending product is the Double-Breasted Blazer.
Photo Credit: courtesy of Wardrobe.NYC
Photo Credit: courtesy of Wardrobe.NYC
Another brand that has seen a significant increase is Dries Van Noten, with a 31% rise this quarter. Earlier this year, the namesake designer, Dries Van Noten, announced he would step down from his brand.
Worn by Kirsten Dunst, the trending product is also the Double-Breasted Blazer.
Photo credit: courtesy of Dries Van Noten
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