Artemisi Embraces Futuristic Aesthetics at São Paulo Fashion Week

BY Anna Ogoshi

October 17, 2024

Blending Technology and Tradition: Artemisi’s Bold Vision for the Future of Fashion.

Artemisi is a futuristic fashion brand envisioned by Mayari Jubini from Espírito Santo, who showcased her collection “Into the High” on Thursday night (October 17th) at SPFW.

The highlight of the show was the contrast between futuristic and handcrafted elements. Motorized pieces and 3D-printed designs were combined with looks adorned with over 70,000 hand-applied crystals and handcrafted flowers. This variety of techniques forms the centerpiece of Artemisi’s high-fashion puzzle.

The brand, which has dressed celebrities such as Katy Perry and Demi Lovato, originated from the designer’s graduation project and is known for its innovative and disruptive approach. The fusion of futuristic elements with traditional craftsmanship creates a unique blend, exploring the concept of movement through the garments and captivating the viewer’s eye.

Hyper-realistic paintings simulated visual effects such as wet and cracked surfaces, while the dramatic presentation featured a bold color palette of black, red, brown, silver, gray, blue, and pink.