From Head to Toe: Discover What Defines Success in the Beauté World
When searching for a new beauty product, TikTok and Instagram are major sources of inspiration and excitement. Trendsetters like Hailey Bieber, Sofia Richie Grainge, and Alix Earle frequently talk about beauty goods, influencing their followers to try them.
Efficacy is a key factor – consumers are increasingly demanding when it comes to spending on skincare, haircare, and makeup products. If it’s not worth it, they won’t buy it.
Drugstore French brands are gaining many buyers, as they offer some of the best cost-benefit ratios in the market. According to Spate’s annual consumer trends, La Roche-Posay is number one. Avène and CeraVe have also been highly searched. The “French Pharmacy” hashtag has nearly reached 240 million views on TikTok.
Photo Credit: @larocheposay on Instagram
Healthy hair makes a significant difference – as people seek shinier, stronger, and fuller hair, brands have observed increasing sales in whole treatments, oils, and even serums. Kérastase, Gisou, Ouai, K18, and Olaplex are some notable examples. Shampoos and conditioners are also a part of this trend.
When discussing beauty brands, we cannot overlook Rare Beauty. Since its launch in 2020, Selena Gomez’s label has experienced substantial demand. The Soft Pinch Liquid Blush is its bestseller. In December 2023, Rare Beauty introduced its body care line consisting of 10 products, named “Find Comfort.”
Photo Credit: @rarebeauty on Instagram
Photo Credit: @rarebeauty on Instagram
Still talking about blushes, this makeup item is the moment. Nudies Cream Blush All-Over-Face Color stick blush from Nudestix has its spotlight after Sofia Richie Grainge revealed that she used the product at her wedding last year.
Another body care brand gaining popularity is Sol de Janeiro. This Brazilian-inspired label is most famous for its Bum Bum Cream and the Brazilian Crush Cheirosa Hair & Body Fragrance Mist from its product line.
Photo Credit: @soldejaneiro on Instagram