As the clock struck 5 p.m. at Spring Studios, an electric atmosphere signaled the start of Emma Gage’s SS24 runway collection for Melke—aptly named “First Impressions.” What set this show apart? Imagine the sartorial flair of Elton John meeting the whimsy of The Muppet Show, all down a leafy runway.
Milk and fashion may seem like strange bedfellows, but the iconic “got milk?” campaign begs to differ. Known for its unforgettable milk mustaches, the brand proudly sponsored this eclectic event. Because if Elton John and Kermit the Frog can share a stage, then why can’t fashion and milk share a runway?
No fashion show is complete without discussing hair and makeup. Augment, the beauty brand famed for transforming ordinary looks into runway-ready glam, provided each model with a flawless canvas, perfectly complementing Gage’s artistic designs.
Cecelia New York and Dr. Martens provided the kicks, capturing the collection’s quirky essence. Whether it was the sophistication of stilettos or the grit of combat boots, each pair of shoes wasn’t just making a walk—they were narrating an adventurous tale.
Turning heads was the runway’s lush backdrop, featuring actual trees courtesy of Fast Growing Trees. This green twist reimagined the concept of a fashion runway, transforming it into a feast for the eyes.
At its heart, the collection was a jubilant blend of Muppet whimsy and Elton John’s irrepressible style. The result? A riot of colors, audacious patterns, and delightful surprises. The collection was as much “Rocket Man” as it was “Rainbow Connection.”
Esteemed fashion photographer Cameron Whaley captured each moment, revealing a collection that transcends mere clothing. The photographs and runway video make it clear: “First Impressions” is as much about the experience as it is about the attire.
In a realm where fashion often dons a stern face, Emma Gage’s collection for Melke serves as a lively reminder: Fashion, like a good glass of milk, is best savored in the company of good friends and unbounded creativity.
So the next time you find yourself contemplating life over a glass of milk, remember—inspiration and beauty can pop up where you least expect it.
