With a career marked by excellence in public relations and experience curation, the entrepreneur celebrates 25 years as the PR of Camarote Bar Brahma, one of the greatest icons of São Paulo’s Carnival.
The year 2025 marks a double milestone for São Paulo’s Carnival: the 25th anniversary of Camarote Bar Brahma, a venue that has established itself as the epicenter of sophistication and entertainment at Anhembi Sambadrome, and the 25th uninterrupted year of Fattima Amaral’s work, the public relations expert responsible for bringing big names to the camarote and turning it into a national and international reference.
Fattima Amaral was the first PR professional to take on the challenge of creating a camarote that offered a unique experience at São Paulo’s Carnival, blending exclusivity with Brazilian culture. “When we started, São Paulo’s Carnival didn’t have the prominence it has today. The idea was to create a space that went beyond the obvious, offering guests the best of the party with comfort and sophistication, without losing the vibrant energy that is the essence of Carnival,” she recalls.
From the beginning of the project, Fattima brought her expertise as one of the most sought-after promoters in Brazil, building a network that connects business leaders, celebrities, influencers, and high-profile personalities. “Mixing is my signature! I mix a lot and truly create Carnival. I bring singers, actors, influencers, drum queens, businesspeople, journalists, and even international names. I’ve been doing this at Camarote Bar Brahma for 25 years with great joy. This mix is what makes the party even more beautiful,” Fattima celebrates.
Throughout her journey at Camarote Bar Brahma, Fattima has been responsible for attracting names like Caetano Veloso, Ronaldo Fenômeno, Cláudia Raia, Reynaldo Gianecchini, Gilberto Gil, Valentina Saluz, Sandra Annenberg, and many others. Her ability to create an exclusive yet welcoming environment is one of the secrets to the camarote’s success. “With my curation and that of my PR partners, the Camarote has become a gathering spot for artists, business leaders, and personalities from different industries, creating a unique chemistry that transforms each night into something unforgettable,” she emphasizes.
Additionally, Fattima is also the PR for prominent names such as João Appolinário and Flávio Augusto, bringing her expertise in handling high-level demands.
For 2025, Fattima Amaral promises to elevate the camarote to new heights. “Each edition is a challenge and, at the same time, an opportunity to exceed expectations. I always strive to innovate, bringing top musical attractions, strategic partnerships, and impeccable service,” she highlights. “We are ready to create a historic edition. The audience can expect many surprises, with attractions ranging from television to gastronomy, as well as a guest list that reflects the diversity and grandeur of São Paulo’s Carnival,” Fattima concludes.
CBB takes place on February 28, March 1, 2, and 8 at Anhembi Sambadrome. The historic edition of the camarote features special performances by Léo Santana, Iza, Jorge Aragão, Alexandre Pires, Ferrugem, Xande de Pilares, Mumuzinho, Diogo Nogueira, Raça Negra, and Carlinhos Brown.
Beyond the four days of festivities, Camarote Bar Brahma offers other exclusive experiences, including Esquentas (pre-parties) at the iconic Bar Brahma in downtown São Paulo, the CBB Hotel at the Renaissance São Paulo Hotel for out-of-town guests seeking a themed, lively stay with an open bar of Chopp beer, and the Bar Brahma Wing, in partnership with samba schools Barroca Zona Sul, Gaviões da Fiel, and Nenê de Vila Matilde, among many other exclusive benefits.
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