Gucci Presents Sabato de Sarno’s First Men’s Collection

BY Beatriz Leal

January 13, 2024

The new creative director delves into the heritage of the Italian label and expresses his passion for Eighties fashion.

After Alessandro Michele left Gucci in 2022, Sabato de Sarno was appointed as the new Creative Director of the Italian label. Launching Milan Men’s Fall/Winter 2024 Fashion Week this Friday (12), Sabato de Sarno is presenting his first menswear collection as Gucci’s head.

The Neapolitan designer previously showcased a women’s collection for the Spring-Summer 2024 season, emphasizing classic elegance. His first menswear collection follows a similar theme.

Sabato De Sarno
Photo Credit: Federico Ciamei

Entitled “Ancora,” which means “again” in Italian, the first Gucci men’s collection designed by Sabato De Sarno reflects his passion for 1980s Italian fashion and his exploration of Gucci’s DNA.

It’s a story of objects – shiny, tactile, and cold to the touch but warm to the heart and soul. These objects are desirable to collect, not for a museum but to enrich life,” Sabato stated in the Ancora Manifesto.

The Gucci fall/winter 2024 men’s collection features neutral tones mixed with pistachio green, pale pink, and burgundy (or ‘Gucci Rosso,’ the creative director’s “it” color). Leather appears in gloves, bags, trench coats, puffer jackets, and shoes.

Men’s Fall/Winter 2024 Ready-to-Wear
Photo Credit: Courtesy of Gucci

Men’s Fall/Winter 2024 Ready-to-Wear
Photo Credit: Courtesy of Gucci

Men’s Fall/Winter 2024 Ready-to-Wear
Photo Credit: Courtesy of Gucci

Crystals and Gucci’s classic monogram adorned ties, coats, sweaters, and androgynous outfits.

Men’s Fall/Winter 2024 Ready-to-Wear
Photo Credit: Courtesy of Gucci

Men’s Fall/Winter 2024 Ready-to-Wear
Photo Credit: Courtesy of Gucci

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