The Tate Modern Museum will host the runway show for the Italian brand
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“X marks the spot! The destination for Gucci cruise 2025 resort collection runway show has been decided: London. This event will mark Sabato de Sarno’s first runway show outside Milan and will debut the cruise collection for the Italian brand. Scheduled for May 13th, the show is set to take place at the Tate Modern Museum, further solidifying the brand’s ties with the art world and young designers.
Choosing London as the venue for a Gucci event acknowledges the brand’s historical connection with the city. It was there, in 1897, that Guccio Gucci began his career working at The Savoy Hotel, where he interacted with the international elite.
Inspired by his experiences in London and fueled by a desire to create his own fashion and luxury brand, Guccio Gucci returned to Italy, where he founded his leather goods house in 1921. This decision marked the beginning of the label’s successful journey, culminating in the opening of its first store on Via della Vigna Nuova in Florence.
The choice of the museum was due to the space being a ‘center of creativity and dialogue, where diverse perspectives converge to spark meaningful conversations and foster cultural exchange,’ explained the brand.”
Photo credit: Tate Photography, Gucci Cruise 2025
“Gucci has also initiated a partnership with Tate Modern, London’s premier museum of modern and contemporary art. The brand will support the ‘Electric Dreams’ exhibition, scheduled to debut this fall, and will sponsor the museum’s engagement with young talents for three years.
‘With a shared commitment to inclusion and empowerment, Gucci and Tate aim to encourage positive community exchanges and inspire creativity among diverse audiences,’ the brand stated in a release.”
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