Heloisa Faria Celebrates Craftsmanship and Experimental Fashion

BY Anna Ogoshi

October 17, 2024

A Tribute to São Paulo’s Artisanal Legacy in Fashion.

This Thursday (October 17), designer Heloisa Faria showcased her Revela Kimera collection at the Pavilhão das Culturas Brasileiras. The show, in partnership with the festival honoring traditional São Paulo culture, Revelando São Paulo, celebrates the region’s artisanal heritage.

A standout feature of the collection is the reuse of fabric scraps from partnering textile companies, emphasizing Faria’s commitment to sustainability.

Drawing inspiration from the rich traditions of São Paulo, Heloisa incorporates various techniques, including embroidery, ceramics, and basketry. The blend of vibrant patchwork, corn husk details, lace overlays, and the slip dress — the collection’s centerpiece — come together to create a fashion show rooted in collective effort and the celebration of Brazilian craftsmanship.