São Paulo Fashion Week 2023 kicked off its marathon of runway shows with a dazzling spectacle. Designer João Pimenta had the honor of opening the event directly from the iconic Theatro Municipal, located in São Paulo, for an audience full of famous people and fashion enthusiasts.
Celebrating two decades of success for his brand, João Pimenta chose this location because of his consistent trajectory in costume design, establishing himself as the most awarded designer in this field. A show full of emotion awaited the public, with a special touch of glamour and personality.
The renowned model Igor Rickili had the honor of walking the runway for the talented designer, enchanting everyone with his remarkable presence. In a romantic gesture, his wife, Aline Wirley, who was present at the event, didn’t hesitate to give him a passionate kiss, making this moment even more special.
Photo Credits: Instagram/Jao Pmenta
Photo Credits: Instagram/Jao Pmenta
The collection presented by João Pimenta captivated the spectators with its exuberance and unique style. The predominance of tailoring, combined with the strategic use of fringes and Western-style elements, resulted in a surprising combination. Leather and stripes also played important roles in the composition of the presented looks. Additionally, accessories such as crosses and pendants added a touch of sophistication and mystery to the collection.
The show relied on the expertise of renowned fashion professionals. The impeccable styling was the responsibility of Paulo Martinez, who knew how to perfectly harmonize every detail of the costumes, highlighting the stylist’s vision. The event’s direction was shared between Richard Luiz and Paulo Borges, who dedicated themselves to creating an engaging and memorable atmosphere for those in attendance.
The beauty of the models also received special attention. Renowned makeup artist Ricardo dos Anjos was in charge of highlighting the unique features of each face, creating looks that complemented João Pimenta’s creations in a sublime way. The harmony between clothes, makeup, and hairstyles was the highlight of the production.
To further enhance the show, the text for the event was written by renowned theater director Gerald Thomas, adding a poetic and profound touch to the presentation. The moving narration was performed by the talented actress Vera Holtz, whose captivating voice engaged everyone and brought Gerald Thomas’ words to life.
The scenography of the fashion show was a true work of art. Playing with theatrical elements, the environment was filled with subtle smoke, softly dimmed lights, and a soundtrack played live by conductor Fernanda Maia. Her skillful fingers glided across the piano, creating engaging melodies that accompanied each step of the models on the runway.
Photo Credits: Instagram/Flopchek_
The opening of São Paulo Fashion Week 2023 with João Pimenta’s show was a true spectacle of fashion and creativity, marking the beginning of an intense week of celebration of art and innovation in the fashion universe. As the spotlights shone on the runway, the magic of fashion took over everyone present. João Pimenta’s talent and dedication were evident in every detail of his collection, reflecting his authentic style and passion for fashion. His choice of location and the atmosphere created showed the designer’s care and sensitivity in transforming his creations into true works of art.
With João Pimenta’s show, São Paulo Fashion Week 2023 kicked off in a grand way. With each step on the runway, with each look thrown to the public, fashion revealed itself as a form of artistic expression. São Paulo Fashion Week would continue to be a stage for national and international talent, bringing together visionary designers, iconic models, renowned professionals, and fashion enthusiasts from all over the world. With each show, with each creation, São Paulo Fashion Week would show the public the diversity, innovation, and passion that drive the industry. As fashion week continued to enchant audiences with its memorable creations and performances, the legacy left by João Pimenta and so many other brilliant talents would remain as an enduring testament to the power of fashion to inspire, connect, and transform. São Paulo Fashion Week 2023 had just begun, and the fashion world was eagerly awaiting all that was to come.