LINI Revives the Glamour of Classic Cinema in its “Eras” Collection

A Modern Take on Golden Age Glamour

São Paulo, April 23, 2024 — In a setting that evoked the timeless elegance of the silver screen, LINI unveiled its latest collection, titled “Eras,” in a remarkable show at the Memorial da América Latina. Founded by Aline Guella and Eduardo Faci in 2022, the brand brought to the runway a true homage to feminine strength and sophistication, drawing inspiration from the charm of the great divas of Hollywood’s Golden Age.

Since its inception, LINI has aimed to celebrate the authenticity and versatility of the contemporary woman, always avoiding stereotypes and embracing narratives that reflect the unique personality of its clients. In “Eras,” the brand revisits the world of silent films and the transition to the vibrant colors that marked Hollywood’s peak, translating this evolution into pieces that move between the structure of deconstructed tailoring and the lightness of flowing dresses.

The collection explores the symbolic contrast between restrained black and white and the emergence of color — a parallel to the rise of female protagonism both on screen and in society. Classic tailoring is reimagined with freedom, as blazers transform into dresses and silhouettes express movement and power. Every detail reinforces the connection between fashion and cinema, highlighting both as pillars of cultural expression and timeless sophistication.

More than a tribute to Hollywood’s stars, “Eras” celebrates today’s Brazilian woman — confident, independent, and embodying an elegance that blends tradition with modernity. Classic cuts were reinvented with contemporary touches, while luxurious fabrics and refined details reflected the brilliance and attitude of the great divas, now reinterpreted for the modern woman’s daily life.

The runway was graced by iconic names in Brazilian fashion, such as Celina Locks, Isabeli Fontana, Vivi Orth, Bárbara Berger, Daiane Conterato, Cris Herrmann, Gianne Albertoni, Marcelli Bittar, and Alessandra Berriel — models who, like the muses of classic cinema, represent feminine strength and uniqueness across different eras. With “Eras,” LINI reaffirms its commitment to creating pieces that converse with the past while fitting seamlessly into the present, offering versatility for occasions ranging from sophisticated meetings to unforgettable events. The collection translates eternal glamour into a modern language, proving that true style — like the great classics of cinema — never goes out of fashion.