Lino Villaventura: A Celebration of Craftsmanship and Innovation in Brazilian Fashion

BY Anna Ogoshi

October 20, 2024

The veteran designer showcases his evolution through asymmetrical silhouettes and a fusion of traditional and modern techniques at São Paulo Fashion Week.

With over 45 years in the industry, Lino Villaventura’s influence on Brazilian fashion is undeniable, and his signature techniques speak for themselves. His work is characterized by hand embroidery and the moulage technique, in which garments are crafted directly on the model’s body. His creative process is driven by intuition rather than external sources of inspiration.

In his show, which closed São Paulo Fashion Week on Sunday, Villaventura presented asymmetrical dresses with voluminous shapes, nods to Japonism through kimono-like garments, and a fresh take on monochromatic design. With each collection, he continues to push boundaries and evolve.

Villaventura’s signature craftsmanship remains at the forefront, with intricate, handmade details featured throughout. This season, he expanded his fabric selection to include synthetic materials, such as reflective nylon. The show’s appeal was heightened by special appearances from actress and singer Antonia Morais, former model and actress Silvia Pfeifer, and actor Sergio Marone.