The fashion platform Lyst, revealed in its new Index, that Loewe is the #1st on a world ́s hottest fashion brand list. Considering over the past 12 months, the brand jumped up from #5 last quarter. It took the crown from Prada, now ranked at #2, said the site Fashionista.
Quarterly, the Lyst Index Marketplace determines the most popular fashion brands and products of the moment based on the platform’s buyer behavior, such as searches, product views, and sales. In addition, it presents reasons that justify the choice, such as its commitment to crafts, to attract the attention of different groups of customers. surreal designs and striking footwear – as well defined by Loewe, the favorite. Searches for the Spanish home run by Jonathan Anderson increased 19% in the second quarter of 2023. The Index also signaled Paul’s Ibiza collection and the custom look of Beyoncé’s “Renaissance” tour as well as fueling Loewe’s popularity during this period.
The other positions portray the changes in the fashion world today: after Prada, Versace jumped five positions to third place thanks to his collection La Vacanza, in partnership with Dua Lipa and the presence of Anne Hathaway; in the sequence, comes the Miu Miu, revealing the prowess of creative director Miuccia Prada, uniting Ethel Cain, Mia Goth and other big names in her latest show. Followed by Bottega Veneta, who had a boost after bringing in BTS member RM as brand ambassador. Although in 11th place, Louis Vuitton rose two places in the second quarter following its campaign with Zendaya and Rihanna, in addition to Pharrell Williams’ debut in male creative direction in Paris, with 775 million viewers on the social platforms.
The ranking also brings another 15 positions, in sequence, such as Valentino (-2), Saint Laurent (+3), Moncler (-5), Gucci (same position), Dior (+1), Louis Vuitton (+2), Dolce & Gabbana (+1), Diesel (+1), Burberry (+1), Jacquemus (+4), Balenciaga (+2), Skims (same position), Nike (-6), Fendi (-3) and JW Anderson (also in the same position as the previous Index).
According to HYPEBEAST, among the hottest products of this season are LOEWE with its Anagram regatta. Asics’ Mexico 66 Onitsuka Tiger comes in second, “Generating over 113 million views on TikTok, as Y2K-inspired trends continue to spark excitement among Gen Z shoppers,” he says. Versace’s Maxi Medusa Biggie sunglasses in third, LOEWE’s basket in fourth, Aimé Leon Dore’s New Balance 1906R in fifth, Agolde’s shorts in sixth, Alaia sneakers in seventh, The Row City flip flops in eighth, Plile Age de Longchamp in ninth and thanks to Succession, Loro Piana’s cap comes in 10th.
The Lyst Index still concludes that, the “innovative brands that are growing rapidly in a powerful and fast upward trajectory” are: Goyard, Posse and the aforementioned, Loro Piana.