Max Mara, a renowned fashion brand, has captivated the fashion world with its groundbreaking Resort fashion show held in Stockholm. Choosing the prestigious City Hall as its grand stage, Max Mara adds another chapter to the venue’s rich history. City Hall, famous for hosting the Nobel Prize celebrations for Literature and the Sciences, provides an awe-inspiring backdrop for Max Mara’s latest collection, which draws inspiration from influential Swedish women.
The collection pays homage to the extraordinary heritage of Sweden, taking cues from the remarkable lineage of Swedish women who have made significant contributions. One such inspiring figure is Selma Lagerlöf, the trailblazing recipient of the inaugural Nobel Prize in Literature. Lagerlöf and other powerful women serve as the driving force behind the essence of Max Mara’s collection, infusing it with strength and creativity.
Named “Septem Flores,” the collection embraces the spirit of Midsummer, an integral part of Swedish culture. This vibrant tradition, known for its jubilant celebrations of the radiant summer season, provides an abundant floral inspiration that permeates the designs. Deeply rooted in folklore, the collection draws from a delightful custom where seven distinct wildflower varieties are sought out. These flowers are believed to grant dream-filled visions of future sweethearts when placed under one’s pillow.
The collection showcases signature silhouettes that harken back to the 1990s, expertly modernized by Ian Griffiths, the creative mind behind Max Mara. Gigot sleeves, ankle-grazing skirts, elbow-length capes, and smart blouses with bow ties all make a statement on the runway. Additionally, billowing tunics, both long and short, feature black and ivory braids, pom poms, tassels, and studs that pay homage to folk motifs. An intriguing juxtaposition of tradition and modernity arises as folk blouses are reimagined in linear modern fabrics, stripped of superfluous decoration.
Max Mara’s Resort fashion show in Stockholm has made waves in the fashion industry, capturing the essence of Swedish heritage and celebrating influential women. The collection, aptly named “Septem Flores,” embodies the spirit of Midsummer with its abundance of floral inspiration. With Ian Griffiths’ masterful touch, Mara Max has successfully brought together elements of tradition and modernity, creating a collection that is both timeless and contemporary.