Some companies are placing a higher priority on diversity, so the tool now offers 138 colors to help them attract more varied audiences.
The diversity of skin colors in fashion has become increasingly important and valued in recent years.
The fashion industry is becoming increasingly aware of the importance of representing diversity and breaking beauty stereotypes. This means including models with different skin tones in advertising campaigns, fashion shows, and events, as well as offering a variety of clothing color and makeup options for different skin tones.
The diversity of skin colors in fashion reflects the reality of today’s society and helps everyone feel included and represented in the fashion world.
For the first time in 10 years, Pantone LLC is expanding its Skin Tone Guide to reach a wider audience .
