Greg Joey
On Day 3 of SPFW N56, renowned designer Lucas Danuello showcased Greg Joey’s collection, delving into the multifaceted nature of São Paulo. The collection drew inspiration from the city’s vibrant nightlife to the underlying tones of fear and sadness. It featured a color palette transitioning between white, black, beige, salmon, and dark blue, reflecting the dawn and dusk of São Paulo. The designs offered wide, elongated silhouettes, capturing the city’s diverse movements and rhythms. Greg Joey introduced contemporary sports elements, new tailoring interpretations, and robust flat fabrics, adding substance to the collection.
Apartmento 03
Apartamento 03, under designer Luiz Cláudio, presented a collection entirely dyed in blue using African waji pigment. This bold move challenged conventional fashion norms. The collection, reflecting a decolonial perspective, reimagined fabrics and designs from previous releases, incorporating feathers, fringes, and sparkles into tailoring.
Ronaldo Silvestre
Ronaldo Silvestre’s Summer 2024 collection, crafted by 60 women undergoing training at his NGO, embodied Brazilian spirit. It featured vibrant green and yellow colors, with authentic manual techniques like embroidery and macrame, and designs with generous slits and elegant necklines.
David Lee
David Lee’s collection was inspired by Fortaleza’s winds, incorporating dismantled kites from kitesurfing. The collection varied from shorts and dresses to backpacks and fanny packs. Lee reintroduced denim with laser washes and rubberized applications, alongside fur fabric resembling cotton knit.
Weider Silveiro
Weider Silveiro, also drawing inspiration from Fortaleza, focused on the city’s manual crafts like richelieu and Renaissance lace, applied unconventionally to jeans and sweatshirt knitwear. His Summer 2024 collection featured neutral tones and retro elegance combined with comfort.
HIST
HIST, debuting at SPFW, unveiled the “Voyeur” collection by Giuliana Braide. It featured digital satellite prints and live images, balancing digital exhibitionism with surveillance themes. The collection integrated transparent knitting with a torn effect, adding subtle sensuality.
Pedro Batalha
Pedro Batalha and Hisan Silva of Dendezeiro engaged in interactivity, inviting public suggestions for their next collection. The result was a showcase of extraordinary pieces embracing Brazilcore style, highlighting elements of everyday life and the periphery, adaptable to various bodies and preferences.