Mariana Pistori Reis reflects on how Anrealage redefines the relationship between fashion and technology, creating a unique and profound sensory experience.
The relationship between fashion and technology is becoming increasingly complex and innovative, especially when we look at brands like Anrealage, created by visionary Kunihiko Morinaga. Mariana Pistori Reis, a prominent entrepreneur in the industry, observes with admiration how Anrealage has been transforming technology into an extension of art, while simultaneously challenging the conventions of traditional fashion.
“When I think of Anrealage, what impresses me the most is how the brand manages to transform technology into visual poetry. The way it goes beyond aesthetics to create a dialogue between fashion and the world around us is truly unique,” says Mariana. The Japanese brand, known for its technological innovations, seeks an integration that is not just visual but that engages the viewer in a deeper and more immersive way.
Throughout its collections, Anrealage has pioneered the incorporation of technological elements in an authentic and innovative way, offering more than just clothing—but experiences. For Morinaga and his team, technology is not an aesthetic gimmick or merely a tool to attract attention, but a way to rethink how fashion can interact with the environment, perception, and the user’s emotions.
Mariana Pistori Reis sees this as an important evolution in the industry: “Fashion can be more than just appearance; it can be an experience, a dialogue between the user and the environment. Anrealage is managing to create exactly that.” A clear example of this integration is the use of fabrics that change color under different lights—a technique that, although previously explored by the brand, continues to evolve and create new ways to experience fashion.
“There’s something almost magical about watching a piece of clothing transform before our eyes, as if it were alive,” says Mariana, reflecting on the sensory aspect that these innovations provide. For her, these pieces are not just garments, but tools that alter our perception of time, light, and movement—creating an emotional bond between the wearer and what they are wearing.
Beyond its striking aesthetics, Anrealage is also admired for the technical precision with which its pieces are produced. Every detail seems meticulously calculated, yet without losing the emotional essence that surrounds fashion’s creation and use.
“The technical precision of the pieces is remarkable, but what truly captivates me is how this technique doesn’t override the brand’s sensitivity. It manages to merge innovation and humanity, creating collections that could seem cold, but are deeply emotional,” explains Mariana.
This technical sensitivity allows Anrealage to stand out in a landscape where many brands try to enter the digital and technological world, but without the same depth of purpose. Unlike other brands that simply apply technology to appear modern, Anrealage questions the very function of clothing. It redefines clothing as a means of connection—an extension of identity and sensory experience.
For Mariana, the growing influence of technology in the fashion industry is a vast and exciting field, but she believes that Anrealage plays a fundamental role in showing that technology and art can coexist without losing their soul. The brand does not merely follow digital evolution; it is actively shaping the future of fashion by creating pieces that go beyond what is visible and perceivable at the time of presentation.
“Brands like Anrealage are showing that, in the future, fashion won’t be just about clothes, but about how those clothes can make us feel and how they interact with the environment around us,” concludes Mariana. In this new landscape, technology is not a fleeting trend, but a powerful tool that redefines the way we dress and how fashion can be lived and experienced in daily life. As the fashion industry advances toward a more digital future, brands like Anrealage are shaping a new vision of what it means to get dressed—not just to look good, but to create an emotional and sensory connection between the body, the clothing, and the environment. In doing so, they show us that technology doesn’t have to be cold or distant, but can instead be a bridge to a more immersive, sensitive, and, above all, human future of fashion.
