The Italian fashion landscape is witnessing a notable shift as Walter Chiapponi steps in as the new creative director for Blumarine. The announcement comes in the wake of his departure from Tod’s this past September and succeeds Nicola Brognano’s exit from Blumarine last month.
Chiapponi is stepping into a role that demands the continuation of a revitalization process for Blumarine, which has recently enjoyed a resurgence with collections that cleverly blend nostalgia with a fresh perspective. Known for his time at Tod’s where he brought a modern yet sophisticated touch, Chiapponi is poised to infuse Blumarine with a similar energy.
Having honed his creative vision at prestigious houses such as Bottega Veneta, Miu Miu, and Gucci, Chiapponi is well-equipped to steer Blumarine into its new chapter. With an expected debut of his first collection in the Fall 2024 season at Milan Fashion Week, the fashion industry is brimming with anticipation.
Marco Marchi, head of Eccellenze Italiane, the parent company of Blumarine, expressed his confidence in Chiapponi’s ability to propel the brand into the future while paying homage to its rich heritage. Chiapponi himself has articulated his enthusiasm for the role, aiming to explore the lightness and creativity that Blumarine has embodied over the years.
His tenure at other influential brands, including working alongside Alessandro Dell’Acqua and Valentino, is anticipated to lend a unique breadth to Blumarine’s design narrative. Industry insiders and fashion aficionados are eager to witness the evolution of the brand under Chiapponi’s guidance, which could signal a matured iteration of Blumarine’s traditionally playful essence. As we approach February, the fashion world looks on with interest to see how Chiapponi will balance innovation with the label’s established identity.