Winter pop-up stores you cannot miss

BY Beatriz Leal

December 28, 2023

Jacquemus and Burberry have arrived at winter hotspots all over Europe

It is time to pack your bags to enjoy winter on a snow trip. Skiing, drinking wine or cocoa, getting to know good restaurants, or revisiting your favorites once again in low temperatures is definitely amazing.

From Courchevel to Saint-Moritz, Piedmont, and the Dolomites, you cannot miss nice places to go – Jacquemus and Burberry have launched pop-up stores in the most famous ski hotspots in the world.

Jacquemus pop-up store takes place in Courchevel, France. Between mountains, snow, and aprés-ski, you can enjoy shopping special items from your favorite brand.

For this winter season, Jacquemus presents the limited capsule collection Guirlande,  created especially for winter vacation time, with women’s and men’s clothing, shoes, bags, and accessories.

Photos Credit: Getty Images

The two-story boutique is located at Rue du Rocher and will be open until March 31st, 2024. Jacquemus also launched an ice rink in the luxurious Les Airelles hotel complex, at Rue du Jardin-Alpin. The ice rink will be open until February 9, 2024.

Burberry has launched pop-ups all over Europe’s most famous winter sports hotspots, so you cannot miss a thing.

In Italy, the British luxury brand has opened two stores: in Piedmont and the Dolomites. In the French Alpes, one at the Maltempi boutique in Courchevel. Switzerland – last, but not least – the fashion label has launched a pop-up at Modes boutique, in Saint-Moritz.

Photos Credit: Getty Images

Decorated with the classic Burberry checkered patterns in red tones, the temporary stores cannot be out of your travel itinerary. Winter clothing and iconic accessories can be found at the stores, such as items designed by Daniel Lee (who joined the British brand in September 2022), coats, jackets, scarves, socks, small accessories, leather shoes, and the Equestrian Knight Design by Lee collection, originally from 1901 but revisited by the creative director.

The Burberry pop-ups located at G&B Courmayeur in the Piedmont region, Franz Kraler in Cortina d’Ampezzo, Maltempi in Courchevel, and Modes in St. Moritz will be open all winter season.